Close this search box.
Close this search box.

News and Events Post

Category: News

Law Firm Branding: Practical Tips and Ethical Traps – CLE Webinar – March 29th @ 12pm C.S.T.

Click here to register for this webinar. 

Your law firm has unique qualities that distinguish it from other firms. Are you maximizing those strengths? Are you using them to create a powerful brand?

Join us on March 29 at 12 noon CST for our one-hour CLE webinar Law Firm Branding: Practical Tips and Ethical Traps, where you’ll learn how to brand your practice the right way. Whether you’re starting from scratch or just need a brand refresh, this webinar will provide a blueprint to showcase your firm’s strengths, tell its unique story, and stand out from the pack.

• Learn how to shape, sharpen and sell your law brand.
• Discover the Three C’s of branding.
• Make sure your branding complies with relevant Rules of Professional Conduct, ethics opinions, and ADA requirements.
• Find out why your Brand Promise and Brand Reputation are keys to success.
• Learn how client testimonials, client surveys and stellar client service can turbocharge your brand.

The presenters are Jay Reeves, JD, a national legal ethics authority who has given hundreds of CLE presentations on ethics, professionalism and risk management; and Brian Craig, a longtime legal tech expert who helps law firms across the country create dynamic brands, websites and messaging strategies that are effective and ethical.

You DO NOT want to miss this CLE webinar.

* CLE credit pending


Brian Craig

Legal Tech Expert

Brian founded LegalScapes in 2012 with a passion for helping lawyers build their firms through digital marketing. He’s been doing online marketing just about as long as he’s been a season ticket holder to Carolina football (over 20 years!).

Brian started building websites and learning about digital marketing back in 2000, when he built a technology news site from the ground up that had over 25,000 daily visitors and spent lots of time with stories at the top of Google News headlines.

Since building his first website, Brian has helped companies of all types and sizes develop their online presence. In 2012, he started LegalScapes to focus on helping lawyers and their firms connect with clients online.

Click here to learn more about Brian.

Jay Reeves

The Risk Pro @Alta Pro Insurance

Ernest (Jay) Reeves Jr. has worked in the legal profession for more than 40 years, including 35 years of private practice in North Carolina and South Carolina (where he represented lawyers in licensing, ethics and bar disciplinary matters). He has also been Legal Editor at Lawyers Weekly and Vice President of Risk Management at Lawyers Mutual of NC. He has presented hundreds of CLE programs to lawyers and bar groups on practice management, ethics and tech topics, including the 10 Building Blocks of Risk Management, which he has presented across the U.S. and Canada. He was a panelist and moderator for the recent CLE webinars “Law Firm Cybersecurity Best Practices 2021” and “Putting Cybersecurity to Work in Your Practice,” both of which were CLE-accredited in multiple states.

Click here to learn more about Jay. 

Join Our Mailing List

Subscribe to our exclusive mailing list and get newsletters from the Alta Pro Insurance Services team delivered to your inbox quarterly.